Job Title: Marketing Manager - Remote (Work From Home)
Job Overview
Join our forward-thinking education technology startup that is transforming the educational landscape for families. Our platform simplifies the process of finding, applying to, registering, and paying for schools and programs, while enhancing operational workflows for educational institutions. As we expand our marketing efforts, we are looking for a skilled marketing professional to drive initiatives that will enhance our brand presence and support our growth trajectory.
Key Responsibilities
- Lead and execute integrated marketing campaigns across diverse channels.
- Organize and manage participation in industry events and conferences.
- Design and implement demand generation programs to boost brand awareness and engagement.
- Develop strategies to enhance our social media presence and audience engagement.
- Create, write, and repurpose high-impact content tailored for various platforms.
- Conduct list building efforts to identify prospective customers aligned with our Ideal Customer Profile (ICP).
- Engage in tailored cold outreach to prospects while collaborating closely with team members.
- Co-manage website content to ensure alignment with our messaging and positioning.
- Strategize and promote webinars to maximize registration and post-event engagement.
- Oversee planning and execution of events, including logistics and follow-up activities.
- Equip sales teams with essential materials and collateral for support.
Required Skills
- Strong expertise in project management, copywriting, and design.
- A robust understanding of demand generation and digital marketing strategies.
- Proficiency with tools such as HubSpot, Canva, Asana, or similar platforms.
- Demonstrated ability to manage multiple priorities effectively in a fast-paced setting.
- Comfort in representing the company in public forums.
- Familiarity with the education and/or edtech sector is advantageous.
Qualifications
- 4-8 years of marketing experience with exposure to diverse functions including product marketing, content creation, and advertising.
- Proven ability to take projects from concept to execution while managing timelines and stakeholders.
- Willingness to travel domestically for events and team gatherings, residing within 45 minutes of a major airport.
Career Growth Opportunities
In this role, you will have the opportunity to co-own the marketing strategy and gain exposure to a variety of marketing disciplines, fostering your professional development as our company scales.
Company Culture And Values
Our team is composed of passionate individuals who are committed to making a meaningful impact in the education sector. We value collaboration and innovation, creating an environment that encourages independent thinking and teamwork.
Compensation And Benefits
- Salary: \(90,000 - \)140,000
- Generous equity and a competitive benefits package, including:
- Flexible work policies
- Unlimited vacation
- Home office stipend or WeWork membership
- 401(k) program
- Comprehensive health benefits (medical, dental, and vision)
- Life insurance and more.
Employment Type: Full-Time